Monthly Performance Report Template

One month of paid, organic and on-site performance in a single report, without stitching screenshots together the night before it is due. Pull Google Ads, GA4 and Search Console into one view, get the "so what" written for you, and send something people actually read.

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Google AdsGA4Search Console8 sections · Written insights · Free
What this template covers

A good monthly report answers four questions before anyone has to ask them

1Did the numbers go up or down, and by how much?
2Which channel did the work?
3Where is money being left on the table?
4What should we do next month?

This template is built from a real Analyse8 report. It opens with a combined summary, then goes channel by channel through paid, audience and organic, and closes with a single cross-channel read and a prioritised action list. Every section below is a page in the template.

Monthly Performance ReportLast 30 days
Breakdown
Monthly Performance ReportLast 30 days
Executive summary
Metric A
4,117
Metric B
186
Metric C
3.1%
MARKETING REPORTMonthly Performance ReportLast 30 days
Inside the template

What's in the monthly performance report, page by page

Section 01Google AdsGA4Search Console

Executive Summary

The one page a busy owner or client reads. Everything else is backup.

Metrics shown
Revenue, ad spend, ROAS, sessions, organic clicks, total conversions, each with a change vs the previous period
Charts usedKPI scorecards, revenue-per-day line, revenue-by-channel bar.
Why it matters. Sets the headline in ten seconds and frames the rest of the report before anyone scrolls.
Sample data. Open the live web version
Section 02Google Ads

Google Ads Performance

The full paid picture, from spend down to return.

Metrics shown
ImpressionsClicksCTRAvg CPCCostConversionsConversion rateCost per conversionConversion valueROAS
Charts usedKPI scorecards, daily spend line, callout for budget-limited campaigns.
Why it matters. Shows whether spend is working and flags where impression share is being lost to budget, so you can make the case for more.
Sample data. Open the live web version
Section 03Google Ads

Campaigns, Devices and Search Terms

The account broken down by where the money actually goes.

Metrics shown
Spend by campaign typeTop converting search termsCampaign-level costClicksConversionsCPA and ROASClicks by device
Charts usedSpend bars, search-term bars, campaign table, device donut.
Why it matters. Separates the campaigns carrying the account from the ones quietly draining it, and tells you where to shift budget.
Sample data. Open the live web version
Section 04GA4

Audience and Acquisition

Who showed up, how engaged they were, and what they did.

Metrics shown
UsersNew usersSessionsEngaged sessionsEngagement rateAverage engagement timeKey eventsRevenue
Charts usedKPI scorecards, sessions-by-channel bar, users-by-device donut.
Why it matters. Connects the traffic to outcomes and shows how dependent the site still is on paid vs organic.
Sample data. Open the live web version
Section 05Search Console

Search Performance

How the site shows up in organic results: reach, clicks and ranking.

Metrics shown
Total clicksTotal impressionsAverage CTRAverage position
Charts usedDaily impressions line, weekly average position line.
Why it matters. Turns "SEO is going fine" into a number, and shows whether rankings are actually feeding clicks.
Sample data. Open the live web version
Section 06Search Console

Top Queries, Pages and Opportunities

The queries and pages doing the heavy lifting.

Metrics shown
Top queries and top pages with clicks, impressions, CTR and average position
Charts usedQuery table, page table.
Why it matters. Shows what is already winning so you protect it, and where a title or meta rewrite is a quick gain.
Sample data. Open the live web version
Section 07Search Console

Striking Distance Keywords

Page-two keywords sitting on real impressions, ready to be pushed up.

Metrics shown
ImpressionsClicksCTRAverage positionEstimated clicks at top fivePriority
Charts usedOpportunity table with priority tags.
Why it matters. This is the section that writes next month's content plan for you. Big impressions, low position, clear priority.
Sample data. Open the live web version
Section 08Google AdsGA4Search Console

Cross-Channel Read and Recommendations

One honest paragraph on the month, then a ranked to-do list.

Metrics shown
Story of the month, priorities scored by effort and impact, numbered next steps
Charts usedEffort vs impact table, recommendation list.
Why it matters. A report that stops at the data makes the reader do the thinking. This one hands over the decisions.
Sample data. Open the live web version
Build your own

Build this report by asking, not by dragging widgets

Most reporting tools make you assemble this by hand, field by field. Analyse8 doesn't. Ask for the report in plain language and get it back written and formatted, with the insights under each section generated for you.

  • Plain-language requests, no query builder
  • Your logo and colours, as a live link or a PDF
  • Schedule it to build and send itself every month
ReportsDescribe it, or start from a template
Connect your data

The data this template runs on

This template runs on the accounts you already use for paid, analytics and search. Connect them once and the report stays current.

See every integration
Google AdsSee the Google Ads integrationGA4See the GA4 integrationSearch ConsoleSee the Search Console integration
Built for how you work

For owners, freelancers and agencies alike

Whether you run your own business, freelance or handle a book of clients, the job is the same: prove the work landed and decide what's next. Share it as a live link or a branded PDF, for a quick internal check-in or a polished monthly send.

FoundersKnow how the month wentFreelancersSend it in minutesAgenciesOne per client
FAQ

Monthly performance report questions, answered

What should a monthly performance report include?

At a minimum: a top-level summary of revenue, spend, traffic and conversions, then a breakdown by channel using consistent metrics, and a clear set of next steps. This template covers paid performance, audience and acquisition, and organic search, then closes with a cross-channel read so nobody has to piece it together themselves.

How often should I send a performance report?

Monthly is the standard cadence for owners and clients because it smooths out weekly noise while staying recent enough to act on. This template is set up around a rolling month, and you can run it on any date range you like.

Do I need a separate tool for each platform?

No. The point of this template is one report instead of three tabs. Paid, analytics and search sit side by side in the same document, so you compare them without exporting anything.

Can I add my own branding to the report?

Yes. Add your logo and your client's name, then share it as a live link or export a branded PDF. Reports carry a small "Prepared on Analyse8" note. The version you are looking at was generated the same way.

Is this template free?

Yes. Preview the web and PDF versions above, and start building your own on the free plan. See the pricing page for what each plan includes.

How do I build my own version?

Connect your accounts, ask Analyse8 for a monthly performance report, and it returns this structure filled with your data and written insights. Adjust the date range or ask for more detail on any section in plain language.

Your monthly performance report, written for you

Connect your accounts, ask for the report and send it the same day. Free to start, no credit card required.

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