Google Ads reporting you can ask questions of

Connect Google Ads and see where every dollar goes and what it brings back. Compare campaigns, find wasted spend and check impression share, just by asking.

Connect Google Ads free See Google Ads metrics

No credit card requiredConnect with a Google sign-in38+ metrics and widgets

Ask Google Ads anything

Questions you can ask your Google Ads data

Type it the way you'd ask a teammate. Analyse8 reads your Google Ads data and answers with the number, the chart and what it means.

Which campaigns drove the most conversions?

What is my cost per result by campaign?

Where am I wasting spend right now?

Which search terms should be negatives?

Am I losing impression share to budget or rank?

How is my Quality Score by keyword?

Metrics and widgets

38 Google Ads metrics and widgets, ready to use

Use them in chat, on your dashboard or in reports. Widgets read data that's already fetched, so adding more never costs credits.

ImpressionsKPIs

ClicksKPIs

SpendKPIs

ConversionsKPIs

Conv. valueKPIs

CTRKPIs

Avg. CPCKPIs

Cost per conversionKPIs

Clicks over timeTrends

Spend over timeTrends

Impressions over timeTrends

Conversions over timeTrends

Conversion value over timeTrends

CPC over timeTrends

Campaigns by spendBreakdowns

Campaigns by clicksBreakdowns

Clicks by deviceBreakdowns

Clicks by networkBreakdowns

Clicks by day of weekBreakdowns

Conversions by day of weekBreakdowns

Top keywordsBreakdowns

Spend by match typeBreakdowns

Campaigns tableTables

Keywords tableTables

Conversion actions tableTables

ROASEfficiency

Search impression shareEfficiency

Lost IS (budget)Efficiency

Lost IS (rank)Efficiency

Impression share over timeEfficiency

Top converting search termsSearch terms

Negative keyword opportunitiesSearch terms

Average Quality ScoreQuality Score

Quality Score componentsQuality Score

Quality Score by keywordQuality Score

Conversions by actionConversions and assets

Ad assets by typeConversions and assets

Asset performance labelsConversions and assets

How to connect

How do I connect Google Ads to Analyse8?

No data engineering, no API keys and no waiting on a developer. If you can sign in to Google, you can connect Google Ads.

1Sign in with GoogleOpen Integrations in Analyse8 and sign in with your Google account. One sign-in covers every Google source.

2Pick the accountChoose which Google Ads account each project should read. Use one project per client, brand or site.

3Start askingOpen AI Chat and ask your first Google Ads question, or add Google Ads widgets to your dashboard and reports.

IntegrationsConnect your marketing data sources so you can chat with them using AI.

STEP 1 OF 2GOOGLEAnalytics 4 · Ads · Search Console3 of 3 connected

Yyou@yourbrand.com Signed inNo further sign-ins needed for Google sources

STEP 2 OF 2Choose which of these you want, then pick the account or property it should read.

ConnectedGoogle AdsYour BrandChange

ConnectedGoogle Analytics 4yourbrand.comChange

ConnectedSearch Consoleyourbrand.comChange

IntegrationsOne Google sign-in covers every Google source

Use it with

What you can do once Google Ads is connected

AI ChatAsk Google Ads questions in plain English and get the chart with the answer.AI reportsDescribe a report and Analyse8 builds it from your Google Ads data, branded and ready to share.Google Ads performance report templateA ready-made report you can run in one click.

FAQ

Google Ads integration, answered

How do I connect Google Ads to Analyse8?

Open Integrations, sign in with your Google account and pick the Google Ads account you want each project to read. It takes a few clicks, with no API keys or code.

What access does Analyse8 get?

Analyse8 only reads your Google Ads data to answer questions and build reports. It never creates, edits or pauses campaigns.

What do I need before I connect?

A Google account with access to the Google Ads account you want to report on.

Which Google Ads metrics can I use?

Over 38 metrics and widgets, from the basics to breakdowns and insights, all listed on this page. Widgets read data that is already fetched, so adding more never costs credits.

Can I connect more than one Google Ads account?

Yes. Each project reads its own Google Ads account, so you can run one project per client, brand or site and keep everything separate.

Do I need Looker Studio or spreadsheets?

No. Analyse8 pulls your Google Ads data directly, answers questions in chat and builds reports for you, so there is nothing to export or rebuild.